Tag Archives: Multivariate Testing

A Test Is Only As Good As The Hypothesis It Tests

Posted on March 4, 2012 by mukulpatki

Test-and-Learn is the new mantra in the tech world.  Be it new product features, new policy ideas, marketing messaging, or email content, test-and-learn is gaining steam, graduating from simple A/B tests to complex multi-variate tests. However, when it comes to fundamentally understanding … Continue reading →

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