Tag Archives: analytics

To Centralize Or Not To Centralize [analytics], That Is The Question

The structure of analytics in large organizations can take many forms—from having a gazillion analytics micro-teams embedded in each function or BU, to completely centralized analytics at the corporate level. What is the right strategy? What should your organization do? … Continue reading

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A Test Is Only As Good As The Hypothesis It Tests

Test-and-Learn is the new mantra in the tech world.  Be it new product features, new policy ideas, marketing messaging, or email content, test-and-learn is gaining steam, graduating from simple A/B tests to complex multi-variate tests. However, when it comes to fundamentally understanding … Continue reading

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