Tag Archives: experimentation

A Test Is Only As Good As The Hypothesis It Tests

Test-and-Learn is the new mantra in the tech world.  Be it new product features, new policy ideas, marketing messaging, or email content, test-and-learn is gaining steam, graduating from simple A/B tests to complex multi-variate tests. However, when it comes to fundamentally understanding … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , | 8 Comments