This is an interesting post in Forbes, with an excellent critique from 1Click Analytics. Conversion is a problem that is front-and-center for me at paypal 7 days a week. Found this entire discussion very useful.
So here is an article recently published by Forbes.com where they relate things websites should do to improve Conversion Rates.
1 Click Analytics, as a company that is dedicated to the practice of conversion optimization, as soon as the Google alert popped up in my email I gave the article are read. Surprised by the content or lack there of i read it again.
Firstly what the article touches on is not bad or incorrect information, some of the ideas touched upon are standard best practices and I would never want to infer that they hurt conversion rates because I dislike the article.
The reason for my unwillingness to embrace and article with some good information in it, is because in my opinion the article is fundamentally flawed in the approach it suggests to increase conversions. Mostly because it fails to directly address the truly most important thing in any conversion scenario, the consumers.
What the article talks about is window dressing and…
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