Tag Archives: Business

To Centralize Or Not To Centralize [analytics], That Is The Question

The structure of analytics in large organizations can take many forms—from having a gazillion analytics micro-teams embedded in each function or BU, to completely centralized analytics at the corporate level. What is the right strategy? What should your organization do? … Continue reading

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5 BE Principles All Marketers Must Understand

 As discussed in my previous posts, understanding the consumer psyche and the irrationality of the human decision-making process is key to developing winning value propositions or product features to test in the market. Here is a discussion of 5 Key Bhavioral Economics (BE) principles (among … Continue reading

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